I want to give you the insider’s perspective on how to get the most from your home sale (as well as to clear up a few misconceptions).

Even if a home sale is not a current concern, I’d recommend filing this information. You never know when it will be time to prepare.

Here’s the Inside Scoop

Let’s clear something up right now-- putting too much emphasis on pricing a home in order to ensure its sale is a mistake. Yes, a competitive and market-relevant price holds value. But it’s not the only factor.

Merchandising -

Is the art of presenting a product so it stands out and is crucial for distinguishing your home from its competition. It’s what we use to trigger an emotional response from prospective buyers so that they put your home at the top of their list of “must see” homes for sale (click here for an example). Merchandising is not only what sells homes, it’s what sells homes for more.

Marketing -

An artful presentation is worthless if the word doesn’t get out that your home is for sale. That’s why a no-holds-barred marketing strategy is vital. Marketing allows us to deliver your home to its maximum number of buyers. More prospects = more potential for multiple offers.

Put simply, the value of a property is determined by what a buyer is willing to pay for it. This bears repeating: Buyers set the market price. If the combination of merchandising and marketing has multiple buyers making offers, you’ve upped your home’s value. With the right strategies in place, buyers will see your house as a great value for the money, and they’ll want to snatch it up before someone else does!

Up Your Value

Most considering selling their home start planning months in advance. This includes making improvements that may increase their home’s selling price.

Don’t throw your money away on fixes that don’t add value!

I beg you-- get in touch with me first. If you’re thinking of selling your home and would like to make some changes, give me a call (727-599-5418). I’ve seen many, many unnecessary upgrades that did not lead to great returns. Don’t throw your money away on fixes that don’t add value!

However, it’s amazing how a few fresh coats of paint can transform a space-- if you’re painting with the right colors. With tens of thousands of paint colors to choose from, how do you know which will be the most updated, appealing colors to homebuyers? Every home is different -- how do you know which colors to choose for YOUR home? One paint color does not fit all. If you’re even thinking about painting your home to prepare for a potential sale, get in touch with me. Really. Because I have an actual toolkit that I use to determine the best colors to make the most positive visual difference in your home. This is a service I provide for free. I’ll be happy to swing by anytime to help: Call or Text (727) 599-5418.