Home Staging – More Money For Sellers
During a recent sales presentation for the owners of a house in my market area I learned something quite astounding. As it turns out, I am the only Realtor out of several they had spoken to who suggested home www. In fact, not only did the other realtors say it’s unnecessary, they were adamantly against it!
Why did this shock me so much? Home staging in its most basic sense is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want*.
Research has shown that 94% of professionally staged properties sold in 29 days or less, compared to an average of 145 days for homes that were not staged. Staged properties are on the market an average of 73% fewer days than those that are not staged. Why then, would a realtor not do it? Selling a home as quickly as possible for the highest possible price is the goal for every realtor, isn’t it? Apparently not and here’s why I think realtors are against home staging:
Realtors say no to staging because…their main focus is listings. Real estate seminars, gurus, franchises, YouTube videos and how-to books all emphasize listings. These listings then become a numbers game where properties are treated like tokens being fed into a slot machine, with the Realtor hoping for the occasional jackpot.
Unfortunately, it seems some Realtors just want to snap a few pictures and get the listings on MLS as soon as possible. Now, they have a bunch of listings, and like products on shelves, eventually some will sell. When they don’t sell, the realtor simply slashes the price for a red tag sale hoping that buyers will purchase from their “clearance bin.” All the while they are blaming the owners of the home, the market or the weather when houses aren’t selling.
Don’t assume your Realtor wants the same thing you do.
When your Realtor’s goal is to get as many homes listed as possible it becomes clear that they don’t care about what the seller really wants. Sellers want to maximize the profit on the sales of their property for many reasons from financial to sentimental and beyond.
How Blackburn Coastal Realty is Different
Our goal is the same as your goal. We want to get your home sold quickly and for the highest possible price. When you hire us, you will quickly see how much we care about meeting that goal with you. Staging homes is just one of the tools we use to help our sellers get the most out of their sale. Wouldn’t you rather hire a Realtor whose goal lines up with yours? Hire me today and see just how much profit I can help you make!
