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Realtor Says No to Home Staging

Home Staging – More Money For Sellers

During a recent sales presentation for the owners of a house in my market area I learned something quite astounding. As it turns out, I am the only Realtor out of several they had spoken to who suggested home www. In fact, not only did the other realtors say it’s unnecessary, they were adamantly against it!

Why did this shock me so much? Home staging in its most basic sense is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want*.

Research has shown that 94% of professionally staged properties sold in 29 days or less, compared to an average of 145 days for homes that were not staged. Staged properties are on the market an average of 73% fewer days than those that are not staged. Why then, would a realtor not do it? Selling a home as quickly as possible for the highest possible price is the goal for every realtor, isn’t it? Apparently not and here’s why I think realtors are against home staging:

Realtors say no to staging because…their main focus is listings. Real estate seminars, gurus, franchises, YouTube videos and how-to books all emphasize listings. These listings then become a numbers game where properties are treated like tokens being fed into a slot machine, with the Realtor hoping for the occasional jackpot.

Unfortunately, it seems some Realtors just want to snap a few pictures and get the listings on MLS as soon as possible. Now, they have a bunch of listings, and like products on shelves, eventually some will sell. When they don’t sell, the realtor simply slashes the price for a red tag sale hoping that buyers will purchase from their “clearance bin.” All the while they are blaming the owners of the home, the market or the weather when houses aren’t selling.

Don’t assume your Realtor wants the same thing you do.

When your Realtor’s goal is to get as many homes listed as possible it becomes clear that they don’t care about what the seller really wants. Sellers want to maximize the profit on the sales of their property for many reasons from financial to sentimental and beyond.

How Blackburn Coastal Realty is Different

Our goal is the same as your goal. We want to get your home sold quickly and for the highest possible price. When you hire us, you will quickly see how much we care about meeting that goal with you. Staging homes is just one of the tools we use to help our sellers get the most out of their sale. Wouldn’t you rather hire a Realtor whose goal lines up with yours? Hire me today and see just how much profit I can help you make!

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Jennie Blackburn

When Jennie joined the real estate business with her husband, Bill, in 2007 the market was flooded with short sales. With their business savvy and ability to adapt quickly to current conditions, Blackburn Coastal Realty was able to help more than 35 families through those difficult times. In 2010 the market shifted to non-distressed listings. Jennie shifted with the times and soon caught on to why homes listed by other Realtors weren’t selling and began coming up with innovative ideas to connect sellers with buyers. With home staging, photography and other creative devices, she was able to help her clients sell their homes for more - faster and without a lot of hassle. As a Realtor, Jennie believes in selling homes, not just listing them. It takes an agent with finesse and tenacity nowadays to get the maximum sales price quickly for homeowners. That's where Jennie comes in. She goes into your condo with “buyer’s eyes” looking for what needs to be done to make it irresistible to buyers. In fact, one property Jennie took over as Realtor for was a condo in Pelican Cove. She staged this home so well that it was featured on HGTV’s Beachfront Bargain Hunt. The condo sold before the show even had a chance to air! Most Realtors will do a comparable market analysis, forecasting a market price for your home based strictly on recent sales. Jennie takes it further by considering current market conditions and evaluating current comparable properties for sale nearby. She stages your condo to look as attractive as possible next to others currently on the market. She then hires a professional photographer to take mouth-watering pictures which she uploads to 100s of real estate portals complete with captions that draw in more potential buyers. With 15 years in the realty business and even more experience in sales and marketing, Jennie knows what it takes to get your condo sold quickly and at the highest price possible. Jennie and her husband William work and live at the beach. The couple loves the beach so much that it’s no surprise that Blackburn Coastal Realty specializes in beach properties. Jennie’s favorite thing about representing beach communities is how different each community is. Even neighborhoods that are minutes from each other have distinct cultures and personalities all their own. Jennie can bring the personality of your condo to life and find the perfect buyer for it.

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